The Federal Court ruled on Wednesday that Bega owns and has exclusive rights to use the yellow lid, and red and blue labels that most Australians associate with the peanut spread.
The fight over product appearance and copyright ownership was sparked by a tricky series of takeovers that saw Kraft bought by international giant Heinz and the Australian products including peanut butter moved under the Mondelez umbrella which was later bought by Bega.Kraft went to the Federal Court alleging Bega engaged in misleading or deceptive conduct over the marketing of its peanut butter.
Kraft last year tried to get US courts to stop Bega using the branding, seeking "emergency relief" against Bega from the International Centre for Dispute Resolution while also launching its own action in the US federal court.
i do prefer Bega Penis Butter myself.
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