Nine willing to extend NRL broadcast deal but with cap on rights value

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The NRL is considering a proposal from Nine for a long-term extension to its television deal with the the free-to-air network, which wants to cap its annual rights fee for the sport at about $90 million to $100 million | SMHsport

According to sources with knowledge of the negotiations, it is expected that while Foxtel, majority owned by News Corp, may be close to signing a long-term extension, Nine won't commit beyond the three years that remain in its existing deal unless League Central agrees to its offer for a reduced long-term arrangement.

Nine has put forward its case to the NRL for a long-term extension and the two parties have been back and forth on the issue but they had not reached a resolution by Sunday night. Marks said the sport needed to “pay its way like all of our content does” and confirmed the company’s interest in taking over the NRL’s digital arm.

 

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SMHsport Jeez. Is there any end to this all about me NRL story when so many ppl doing it tough and no consideration about other small traders that don’t have $500,000+ salaries ?

SMHsport NRL don’t hold the cards. No better time to revamp.

SMHsport Appears all the early mail on Peter V'Landys capitulating to Nine on rights extension were spot on. Next up the dismantling of the NRL Digital operations.

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