After graduating from Princeton and then earning a joint law degree from Columbia and University College London in 2012, Temi Adeniji naturally went to work at a law firm. Nearly three years in, however, she realized it wasn’t her passion. In 2016, she stumbled across a Warner Music Group job posting for director of international and global commercial strategy and operations -- not an obvious fit, but she had always loved music, so she applied with her husband’s encouragement. She got the job.
Generally, we’re looking at demographics, economic indicators, overall market revenue and whether a market is more geared toward local consumption or international catalog. Understanding how people consume music in that market is also really important.Boomplay [a streaming service first launched in Nigeria in 2015] at this point probably has the largest user base in terms of [digital streaming platforms], so we struck a deal with them.