Man's Bid To Trademark Mocking 'Trump Too Small' Phrase Heads To Supreme Court

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'Trump too small' references Trump's 2016 campaign exchange Florida senator and then-GOP presidential rival Marco Rubio.

If the justices are tired of Trump-related cases, however, they aren’t letting on. Just last month, the high court agreed to hear a different Trump-related lawsuit stemming from disputes over what was the. Democratic members of the House Oversight Committee sued over the Trump administration’s refusal to turn over information about the Trump Organization’s lease of the hotel.

The latest case is unusual in that it has the Biden administration on Trump’s side. The administration is defending government officials’ decision to reject the trademark request from Steve Elster, who tried to register the “Trump too small” phrase.The phrase is a reference to a memorable exchange Trump had during the 2016 presidential campaign with Florida senator and GOP presidential rival Marco Rubio.

Rubio began the verbal jousting when he told supporters at a rally that Trump was always calling him “little Marco” but that Trump — who says he is 6-feet-3-inches tall — has disproportionately small hands. “Have you seen his hands? ... And you know what they say about men with small hands,” Rubio said. “You can’t trust them.”“Look at those hands. Are they small hands? And he referred to my hands — if they’re small, something else must be small. I guarantee you there’s no problem.

Federal law says that a trademark request should be refused if it involves a name, portrait or signature “identifying a particular living individual” unless the person has given “written consent.” But Elster says refusing to register a political slogan criticizing Trump without Trump’s consent violates the First Amendment’s Free Speech clause. Federal law, Elster’s lawyers say, “makes it virtually impossible to register a mark that expresses an opinion about a public figure.

“We look forward to defending the right to convey core political messages on trademarks,” Elster’s lawyer Jon Taylor wrote in an email. “The government’s attempt to burden political speech — by granting public figures a monopoly over speech about them in the marketplace — is indefensible.”

 

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