That’s the bet they’re making at Moncton, N.B.-based Organigram Holdings Inc., which began as a medical cannabis producer prior to recreational legalization, but is now focusing more on premium products to capture a bigger market share.Article content
West Island, which owns craft brands Ouest and Citoyen, in spring 2022 also began including terpene profiles on its packaging. Chief executive Boris Ziger said it’s one of the few ways producers can differentiate themselves and cultivate repeat customers.Article content Cheaper and oftentimes, better, pot and weed-derived products, such as edibles, can be found on the black market.Secondly, regulatory fees and excise taxes eat into profits. And cheaper — and oftentimes, better — pot and weed-derived products, such as edibles, can be found on the black market, which continues to thrive four years after the government legalized cannabis.Article content
It was an expensive undertaking and investors took a beating when sales didn’t match expectations. Miller Thomson LLP, a Toronto law firm, estimates investors haveNow, producers see cultivating connoisseurs as a solution to their woes. One of the most well-known cannabinoids is THC. There’s also cannabidiol , the non-psychoactive compound that’s purported to help with ailments like chronic pain, seizures and anxiety.Article content
Companies began churning out edibles and concentrates, such as oils, vapes and topicals, when the government legalized them in 2019, focusing on ways to include different cannabinoids and flavours. Over the past two years, infused products such as pre-rolls that have concentrates like hash and cannabis resin started hitting the market.Photo by Ashley Fraser/Postmedia files
Fans say cannabinoids and terpenes can relieve various health issues, including insomnia and anxiety, but the science to back them up isn’t there yet. That’s because studying an illegal substance was difficult, so research is only now starting to catch up, said Borna Zlamalik, senior vice-president of research and development at Organigram.Article content
“There’s a lot of things in the wellness industry that are understood to be beneficial to human health, but not enough large-scale studies have been done to get that proved,” Zlamalik said. “But it’s one of those things that I think, in a few years, those studies will catch up.”
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