, which was introduced on Feb. 18 and passed the initial vote on Wednesday, would make stores with 500 or more employees that sell toys or"childcare items" – like hygiene or teething products, but excluding clothes –"maintain undivided areas of its sales floor" beginning on Jan 1, 2024. Any retailer that fails to do so within 30 days would face a $1,000 fine.
"The bill would prohibit the use of signage within each undivided area indicating that particular items are for either girls or for boys," reads the bill.
The bill will now be sent back to the Assembly for a procedural vote before it heads to Gov. Gavin Newsom's desk. If it becomes law, California would become the first state to require these sections in stores. It's at least the third time lawmakers in the state have tried to pass it, with previous versions failing in 2019 and 2020.
Of course, some big box retailers are ahead of the curve when it comes to making these inclusive changes. Target, for example, — including the home and toys sections —back in 2015. Additionally, brands like Abercrombie & Fitch and John Lewis have launched unisex clothing lines for children.
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