WITH Malaysia in the midst of transforming itself into a cashless society, e-wallet providers are playing their part to change mindsets and ensure that all Malaysians are able to keep up with digital payments.
“As we continue to expand our user network and diversify our merchant touchpoints, our current focus is to advocate for habitual usage. Building consistency is key in ensuring that Malaysians will continue to be a part of the nation’s cashless revolution, ” says Ong. Apart from educating users via websites and online platforms, Ong says that their team constantly goes on the ground to talk to local mom-and-pop shops, family-owned restaurants, marts, and businesses , SMEs, as well as large retail chains to join as partners.
“We will further diversify and expand our services to look at being a provider of financial suites, including asset management products, that will encourage financial literacy among Malaysians, as well as offering our services beyond Malaysian borders, ” says Ong, adding that an official announcement on this will be made in the future.In difficult economic times, a helping hand can ensure a quicker economic recovery for all.
In addition to the above, Boost is partnering with the Government in its MSME E-commerce Campaign under the ePenjana programme. Under the MSME E-commerce initiative, the company will help merchants digitise and move offline-to-online by setting up their own e-commerce catalogue that is integrated with the Boost Business Payment Link. With this, micro businesses that register with Boost will be able to promote their products in the Boost marketplace.