How Sony Is Protecting Rights Of Digital Creators Using Blockchain on AWS

The digital revolution democratizes the means of musical creation: anyone can record and share sounds with anyone else across the world. No studio. No agent. No physical media. No other time in history has produced a greater range of musical creativity for every taste—some unimagined until today.

In today’s music business, copyright information flows through many steps before a listener can enjoy the content: music companies, copyright authorities, and retail music services all take part in the process before it reaches the end user.At every step, contracts must be exchanged and verified. Organizations have proprietary systems for managing this information, leading to massive complexity and the potential loss of copyright information along the way.

Sony Music Entertainment , Inc. , a global music conglomerate owned by Sony, decided to tackle this challenge head on. “As an entertainment company, we seek new opportunities to connect creators with the larger world,” says Tatsuya Haraguchi, Chief Producer of EdgeTech Project, at SMEJ. “Part of that mission is exploring innovative technology such as virtual reality, artificial intelligence and—with our new DRM solution—blockchain.

The DRM system will enable participants to share and verify such critical information as the date and time of creation and the artist’s details. It will also automatically verify the rights generation of a piece of written work.

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