The NRL will consider bringing broadcast production of its matches in-house for the next television rights deal to maximise revenue in a move that would have huge ramifications for its traditional media partners.– doesn’t expire until the end of the 2022 season. However, the governing body is already planning for the next rights negotiations to ensure all options are considered in a rapidly changing media landscape.
Rugby league has long gone with a two-partner model of a free-to-air and subscription provider, with Fox and Nine paying top dollar for a property that has been a sure-fire ratings winner. However, the emergence of streaming service Kayo and a shift to fans consuming sport on mobile devices has further fragmented the market.The NRL will give its current broadcast partners every opportunity to retain the rights before exploring alternate options.
For instance, there could be a scenario in which the Thursday night, Friday night, Saturday and Sunday games could be sold as separate entities to individual networks, such as Nine, Seven, Ten and Fox Sports. Money would be saved by centralising all of the production costs while bidders could be prepared to pay more given it is an expense they wouldn’t have to bear.
wild283 proshenks ChrisBarrett_ Great idea.....i Never watch channel 9.....i watch on my Tablet in my favorite coffee shops....good excuse to get out of the house.....hope the parasite middle men go out of business.....they have had a monopoly long enough....
mascordbrownz proshenks ChrisBarrett_ Is this too do with when nrl went on a rampage against any one with nrl in there user name
proshenks ChrisBarrett_ I think this is Brilliant NRL CONTROLS i recan it would be better coverage as well.
proshenks ChrisBarrett_ It is not a bad idea when you think about it, and you could have a situation where you have the NRL/NRLcom producing a world feed with its own commentators, while other broadcasters such as FOXNRL, NRLonNine, 7Sport, and 10SportAU among others broadcasting the games with...
proshenks ChrisBarrett_ Hope Erin and the immortal kiss and make up.
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