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“Data is today’s gold,” Becerra said in his opening remarks at a press conference. “Everyone is rushing to mine data, and California, as you know, is not unfamiliar with gold rushes. But there’s a big difference between 170 years ago when gold was being stripped from the land to today when data is being stripped from you and your privacy. There’s a rush to mine, use and sell our personal information. And that’s why we’re here today.
“There is much on the line during this rule-making process. IAB’s member companies are desperate for guidance as they work to comply with CCPA ahead of January 1, 2020,” Dave Grimaldi, executive VP for public policy at Interactive Advertising Bureau, said in a statement. “ IAB is currently evaluating the proposed regulations and will provide detailed feedback to the Office of the Attorney General.
Becerra said the regulations aren’t meant to be “gotcha activities,” but instead are meant to help businesses understand consumers privacy rights. He added that “ignorance is not an excuse.”
The 6-month timer for implementation has started.
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