A court has ruled that a hospital in southwestern China must pay Chinese film star Wu Jing 120,000 yuan in compensation after it used his image in a prostate surgery advertising brochure without his permission.
The brochure featured a large photo of Wu from the 2017 film Wolf Warrior 2 and advertising blurb that said: “It only takes seven days to restore your prostate back to the status of young age and let you be the fiercest wolf warrior in bed.” Wu was quoted as saying that the advertisement would mislead readers into thinking that he had suffered an illness, or that he must have a connection to the hospital.
He also starred in the science-fiction blockbuster The Wandering Earth, released during the Lunar New Year holiday this year. It is the most successful sci-fi movie in China’s history, with box office takings of 4.66 billion yuan.