Google and its industry allies are making a late bid to water down a groundbreaking California data-privacy law, seeking to carve out exemptions for digital advertising, according to documents obtained by Bloomberg and people familiar with the negotiations.
It’s unclear if the language circulating in the state Capitol’s corridors was drafted by Google, and other lobbyists are probably asking for similar changes. Industry groups, such as the California Chamber of Commerce and the Internet Assn., often help write legislation and have been the face of the tech industry during two years of debate over the CCPA. It’s also common for interested parties to suggest late changes to bills.“This is a jailbreak,” said state Sen. Hannah-Beth Jackson .
One proposal shared by the lobbyist, who distributed the revised language in recent weeks, would let Google and others use data collected from websites for their own analysis, and then share it with other companies that may find it useful. This includes companies that are not involved with the websites that collected the data. Currently, the CCPA prohibits the sale or distribution of user data if the user has opted out, with limited exceptions.
The CCPA is set to become the first data-privacy law in the U.S., once it takes effect in 2020. It’s part of a broader crackdown on internet companies, which have become hugely profitable by offering services to other companies backed by targeted ads and mountains of data. The industry is trying to rewrite the law, while running critical ads in Sacramento, the Washington Post reported Tuesday.
California’s new law is widely viewed as the benchmark other states will use for their own data-privacy regulations. The CCPA may also be a template for a future federal law. In Congress, lawmakers are already discussing language for possible nationwide legislation that would supersede California’s law.
This will end badly one day....unless we really put our trust into DApps like vid_app which don't steal data