As the nation’s opioid crisis deepened over the last decade, drug makers and distributors worked to deflect attention from their own roles in creating widespread addiction, according to lawyers for hundreds of cities, counties, tribes and other entities suing key pharmaceutical industry players.
“By purchasing highly targeted strings of keywords that people are likely to use to find out more information about the articles, we can ensure that PurduePharmaFacts.com is at the top of a user’s search results,” a related PowerPoint presentation stated. “This is a very standard practice used by companies and organizations to address inaccurate and unbalanced news coverage.”
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