A Dutch firm is claiming that Conor McGregor’s attempts to register his own name as a trademark across the EU will create confusion with its own goods.
The Dutch firm is already opposing plans by MESL seeking to register the 'The McGregor Follows' and 'McGregor Productions' trademarks. It explained that the McGREGOR branded products are being sold under license from McGregor IP through 'bricks and mortar' stores and online within the EU. The objection points out that McGregor Sports and Entertainment Ltd was established in 2014 “as a means of tapping into Conor McGregor’s earnings”.
The Dutch firm states that the overall impression produced by the proposed 'Conor McGregor' trademark may lead the public to believe that the goods at issue derive, at the very least, from companies which are linked economically, in which case the likelihood of confusion must be held to be established.