McDonald’s Malaysia marketing director Eugene Lee and vice president and chief marketing officer Melati Abdul Hai unveil the Portuguese Chicken Burger. — Picture courtesy of McDonald’s Malaysia
The icon featured in McDonald’s poster was a drawing of a chicken in green with a red comb and patterned dots on its body, while Nando’s chicken mascot Barci is in black with a red comb and with a red tail with a white dot pattern. On July 4, McDonald’s posted on its Facebook page a link to the augmented reality game called “Catching Nonando”, where players need to “catch as many Nonado Chickens as they can in 60 seconds to collect points” for discounts on the Portugese Chicken Burger.
McDonald’s yesterday morning then posted its “Catching Nonando” game again along with the period July 4 to July 24, where it told Facebook users that playing it would give them a chance to win fabulous prizes when they “catch Nonando”. Nando’s used animated motion graphics or GIFs for replies to Facebook users who commented on its post, including one that showed its mascot cheering with the tagline #MoNandos.
I think Nando's products are of higher quality compared to McD at any given time...
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