The CEO of Chinese conglomerate Reward last year said he had bought about 3,000ha in France since 2014 to produce flour, and planned to open 1,500 bakeries in China in five years. – AFP pic, June 26, 2019.
CHINESE conglomerate Reward, whose CEO had ambitious plans to open 1,500 bakeries nationwide using flour produced on swathes of French land that he snapped up, has gone bankrupt, according to court documents. Beijing’s Chaoyang district court on May 13 accepted an application to go into receivership filed by Hu Keqin’s group, according to a June 2 notice on the national bankruptcy register.
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