California is urging its marijuana-consuming residents to keep it legal.digital advertising campaign Friday because the recent legalization of marijuana failed to make much of a dent on the black market. Eradicating illegal sales was a key goal of Proposition 64, which was approved by voters in 2016 and went into effect last year, that requires growers, producers and sellers to be licensed.database to make sure the place where they're buying their pot is legitimate.
Though some retailers complain about lax enforcement against rogue shops, high retail taxes and the continued ban of marijuana sales in many cities, sellers generally praised the campaign. The effort will warn buyers that illegal, untested marijuana could contain chemicals, mold and fecal matter."When you have a government agency saying here’s how you know what’s legal and illegal, we feel like it’s a linchpin for success," said Jerred Kiloh, president of the Los Angeles-based United Cannabis Business Alliance.