“New technology should not be banned or condemned because of its potential misuse,” the board said in a statement of opposition in the shareholder proxy.
Another proposal rejected by shareholders called for an independent study of Rekognition to assess the extent to which such technology could endanger privacy or civil rights, or disproportionately target people of color, immigrants or activists in the United States. “The recent failures of Facebook to engage in sufficient content and privacy management, and the resulting economic impacts to that company should be taken as sufficient warning: it could happen to Amazon,” supporters of the proposal argued.