The cover of the UK Labour Party’s election manifesto features a black and white photograph of leader Keir Starmer - sleeves rolled up, the serious look beneath his trademark grey quiff exuding a steely determination - alongside the single word"Change".
When Jeremy Corbyn was arguably the most left-wing leader in the party’s history, he served alongside him in the shadow cabinet, campaigning for him to become prime minister in two general elections. He has said that he never thought the party would win under Mr Corbyn, an argument which always went down well with audiences on the campaign trail.
Yet there is still a sense that he remains somewhat remote and unknowable - a bit too"lawyerly" and buttoned-up to connect with voters at an emotional level. Mr Starmer's father, Rodney, meanwhile, was a distant, uncommunicative figure who banned the children from listening to pop music or watching TV shows such as Starsky And Hutch and who hated former Conservative prime minister Margaret Thatcher.
He was at times uncomfortable in his new surroundings - while fellow students talked knowledgeably about which branch of the profession they hoped to follow, he realised he had never even met a lawyer and had little idea of what they did. He made repeated trips to Commonwealth countries in the Caribbean and Africa to represent defendants facing the death penalty, work which helped win him a Queen's Counsel of the Year award, and argued against the Blair government’s 2005 invasion of Iraq.
Mr Stramer was made a shadow Home Office minister by Mr Corbyn, but was among a wave of frontbenchers to resign in the wake of the tumultuous aftermath of the 2016 referendum vote to leave the European Union. One of his first commitments on being elected leader was to rid the party of the"stain" of antisemitism which had taken hold under his predecessor.
After that"near-death experience", his wife, Victoria, was among those who rallied round and persuaded him to carry on.