Ad protests target Wimbledon’s ‘strawberries and cream’ image over event’s ties with Barclays

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An activist group has targeted a high-profile sponsor of Wimbledon – a highlight of Britain’s sporting and social calendar – by pasting over hundreds of billboards, tube station and bus shelter ads with provocative artwork on day one of the grass court tennis tournament in southwest London.

Brandalism said it launched the campaign against Barclays Bank, which has a multi-year sponsorship deal with Wimbledon reportedly worth more than $25 million, over its ties to the fossil fuel industry and companies that supply arms to Israel.

In May, the campaign published a report alleging that Barclays “had shareholdings in, and/or provided loans and financial services to, at least nine companies known to be producing weapons and military technology sold to Israel and used in its militarised attacks on Palestinians.

 

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