Apple delays European launch of AI features because of EU rules

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Flagship technology faces ‘regulatory uncertainties’ stemming from Brussels’ competition law

Apple has warned that it will not roll out the iPhone’s flagship new artificial intelligence features in Europe when they launch elsewhere this year, blaming “uncertainties” stemming from Brussels’ new competition rules. The iPhone maker unveiled features two weeks ago, including a suite of “Apple Intelligence” services and a partnership with OpenAI, in what chief executive Tim Cook described as its “next big step” propelling the tech giant into the age of generative AI.

The partnership with OpenAI, meanwhile, allows users to route more complex queries out of Apple’s ecosystem to ChatGPT, which is underpinned by one of the world’s most powerful generative AI models. Apple has said it could strike further such partnerships with the likes of Google Gemini. The two other enhancements to the next version of Apple’s operating systems facing delay in the EU allow users to control their iPhone from their Mac PC and share access to their device.

 

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