Under the terms of the new partnership, the Verzuz co-founders maintain their full 100% ownership and creative control of the platform, while X has exclusive distribution rights. Now viewers will be able to watch the livestream series for free through X, which reaches an audience of more than 550 million active users. . At the same time, the pair retained their equity — along with the artists who participated in Verzuz — in Triller.
Added X CEO Yaccarino, “X is so proud to partner with trailblazing creators, artists and entrepreneurs Swizz Beatz and Timbaland. Our platform stands at the forefront of innovation, and Verzuz defines the essence of an innovative content experience. As we continue to work with the most exciting voices to bring premium content to X, there is no better fit than this series. Together we will redefine how consumers engage with their favorite entertainment, one Verzuz at a time.