NFL Commissioner Roger Goodell defends 'Sunday Ticket' package as a premium product

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Roger Goodell News

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LOS ANGELES (AP) — NFL Commissioner Roger Goodell reiterated during testimony in federal court Monday that the league's “Sunday Ticket” package, the subject ...

LOS ANGELES — NFL Commissioner Roger Goodell reiterated during testimony in federal court Monday that the league's “Sunday Ticket” package, the subject of a class-action lawsuit, is a premium product while also defending the league's broadcast model.“We have been clear throughout that it is a premium product. Not just on pricing but quality,” Goodell said during cross-examination in a Los Angeles courtroom. “Fans make that choice whether they wanted it or not.

If the NFL is found liable, a jury could award $7 billion in damages, but that number could balloon to $21 billion because antitrust cases can triple damages. Goodell also testified that the league was not happy with DirecTV during the final years of the agreement. AT&T bought the satellite company in 2015, and the league noticed that product innovation and marketing declined after that.

Goodell also said the league's broadcast model, where local games are available over the air for all games, is why NFL games are highly rated. Thursday night games were shared by CBS and NBC from 2014 through 2016 before Fox aired them for the next five seasons. Amazon Prime Video took over the package in 2022.

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