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Analyzing the value of 'Allstate 12' conference (if Big 12 makes giant leap with naming rights deal)

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'If the branding is on every Big 12 football field and basketball court … the number of impressions is astronomical.'

<p>Commissioner Brett Yormark emerged from the Big 12's spring business meetings on the final day of May and, once again, declared his conference &quot&#x3B;open for business.

html" rel="nofollow" target="_blank">with Yahoo reporting that Allstate</a>, the mammoth insurance company, is a potential partner.

 

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Analyzing the value of the ‘Allstate 12’ conference (if the Big 12 makes a giant leap with naming rights deal)An unprecedented naming rights deal, which could create the Allstate 12 Conference, would generate millions per year for each school.
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