The WNBA could triple its media rights fees to $200 million per season. The current package is valued at approximately $60 million and expires next season.
Because the WNBA deal is part of a combined package with the NBA, the league will determine how much the WNBA media rights are worth. “It’s a huge advantage to us to go to market with the NBA,” WNBA Commissioner Cathy Engelbert told The Washington Post. “Especially with streaming services who rely on a 12-month subscription model. If we’re only there for 4½ months … how attractive is that? But we and the NBA are maybe the only sports properties that can give 330 days of live programming — almost the entire year. That’s hugely valuable to a subscription platform.
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