Selling Conference Naming Rights May Be a Necessary Concession for the Greater Good

I will not be offended if the Big 12 Conference becomes the Allstate 12 Conference. I will laugh at the league, but I will not be offended. Just don’t name the annoyingI will not be offended if the Atlantic Coast Conference becomes the AT&T ACC. Maybe Lily can talk some dollars and cents into Florida State and Clemson before it’s too late.

Desperate times call for desperate dollar grabs. And if these sorts of everything-is-for-sale gambits help schools avoid cutting or gutting Olympic sports, so be it. Get it done.. The Big 12 appears to be leading the way, but most other Division I FBS conferences aren’t far behind. But we are in an environment where every spare million helps. Given the fact that College Sports Inc. long ago sold out tradition for TV revenue, this is no time to stand on a melting iceberg of principle. The entire industry has been swimming in nonsense for decades.

The potential catch here is that it could be an affront to the media companies that pay vast amounts to athletic departments. Would opening up a new revenue stream negatively impact an existing revenue stream?

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