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Allstate XII? Big 12 reportedly in talks to sell conference naming rights

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Private equity may be coming to college football, and Big 12 commissioner Brett Yormark has a unique vision of how to increase his conference's sponsorship valuation.

<p>SALT LAKE CITY — Private equity may be coming to college football, and Big 12 commissioner Brett Yormark has a unique vision of how to increase his conference's sponsorship valuation.

</p><p>The deal, which would include naming possibilities including &quot&#x3B;Big Allstate Conference&quot&#x3B; and &quot&#x3B;Allstate 12 Conference,&quot&#x3B; would be a multi-year deal worth between $30

 

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Big 12 Exploring Naming Rights Deal with Allstate, OthersThe conference appears on track to have a new name in the near future.
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