Several Beta Instagram users have already encountered an unskippable ads test feature in their apps, igniting a wave of reactions across social media platforms. This is a feature that introduces non-skippable advertisements that interrupt the user's feed browsing.
Instagram, a go-to platform for millions seeking entertainment and escape, is reportedly testing a new feature that could dramatically alter the user experience: unskippable ads. Several Beta users have already encountered this feature in their apps, igniting a wave of reactions across social media platforms like X and Reddit.
An in-app message regarding the feature states,"Ad breaks are a new way of seeing ads on Instagram. Sometimes, you may need to view an ad before you can keep browsing." Matthew Tye, an Instagram spokesperson, confirmed the testing, telling The Verge,"We’re always testing formats that can drive value for advertisers. As we test and learn, we will provide updates should this test result in any formal product changes.
The implementation of unskippable ads marks a significant shift from Instagram's current advertising methods, which include sponsored posts and ads within the home feed or Reels that users can scroll past. The introduction of non-skippable content could be seen as particularly disruptive, forcing users to pause their browsing experience.Take a breather in your busy day with this curated collection of real-life stories, sitdown interviews, everyday tips and expert insights.
The strategy of incorporating unskippable ads is not new to social media platforms. YouTube, for instance, has long included unskippable ads before and during videos and expanded 30-second commercials to its TV app last year. Similarly, TikTok places ads between short-form videos, though users can still swipe past them.Who we choose to trust can have a profound impact on our lives. Join thousands of devoted South Africans who look to News24 to bring them news they can trust every day.