FILE- A McDonald's Quarter Pounder, left, and Double Quarter Pound burger is shown with fresh beef in Atlanta, March 6, 2018. A top European Union court ruled that McDonalds has lost its Big Mac trademark in the 27-nation bloc, ruling in favor of Irish fast food rival Supermacs in a longrunning legal battle. The EU General Courts ruling said in its judgement Wednesday, June 5, 2024, that the U.S.
The decision is about more than burger names. It opens the door for Galway-based Supermac's expansion into other EU countries. The dispute erupted when Supermac's applied to register its company name in the EU as it drew up its expansion plans. McDonald's objected, saying consumers would be confused because it already trademarked the Big Mac name.
Supermac's portrayed the decision as a David and Goliath-style victory. Managing Director Pat McDonagh accused McDonald’s of “trademark bullying to stifle competition." The Irish company doesn't sells a sandwich called the Big Mac but does have one called the Mighty Mac with the same ingredients.
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