Vancouver could sell naming rights to parks, public assets to boost revenues

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Naming Rights,Politics,Sponsorship

The city announced a similar sponsorship deal with Freedom Mobile last week, which will see the wireless carrier take naming rights to a new PNE Amphitheatre for 10 years.

A bulk carrier cargo ship travels into port as a Harbour Air seaplane flies towards Stanley Park and the downtown skyline, in Vancouver, on Wednesday, July 27, 2022.Could Vancouver one day be home to Rogers Stanley Park? How about the RBC Burrard Bridge or the Telus Aquatic Centre?

It’s a future that’s not completely outside the realm of possibility, as the City of Vancouver directs staff to work on ways to selldeal with Freedom Mobile last week, which will see the wireless carrier take naming rights to a new PNE Amphitheatre for 10 years.“We have an initiative at city hall, we have over 250 parks and literally hundreds of buildings that are all looking for naming sponsors,” Vancouver Mayor Ken Sim said at the Friday announcement.Vancouver City Coun.

“As further opportunities emerge, additional revenue may be added to the operating budget through the year,” the report added.Sim convened in 2023 included a recommendation to “generate revenues by selling naming rights and running sponsorship campaigns for various City assets” among its conclusions.endorsed by the Vancouver Park Board in 2023 also lists event sponsorship and naming right sales as a high priority, with a “high” potential to generate revenue.

The city has yet to release any parameters about what types of parks or facilities could be considered for the program.Viewed

 

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Freedom Mobile unveiled as naming partner for new PNE amphitheatreA 10-year deal giving Freedom Mobile naming rights to the PNE amphitheatre will take effect when the new venue is completed in 2026. The final name be decided via public poll.
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