Moms for Liberty to spend over $3 million targeting presidential swing state voters

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The conservative parental rights group Moms for Liberty plans to spend more than $3 million on a multi-state advertising blitz to increase its membership and engage voters before November

, following through on a pledge it made last year to become more politically active across the country in 2024. Yet the considerable investment comes with a twist for a group that has previously said its focus was on local school board races: It will specifically target voters in Arizona, Georgia, North Carolina and Wisconsin, four states that are among the most important presidential battlegrounds this fall, and some of its initial advertising directly criticizes the Biden administration.

Still, the new advertising blitz includes billboards that directly criticize President Joe Biden for his new Title IX regulations that provide safeguards for LGBTQ+ students. Moms for Liberty last week joined several states in suing the Biden administration to block those rules. Biden campaign spokesperson Charles Lutvak said Moms for Liberty is “villainizing teachers and working to ban books as if we live in Soviet Russia.

 

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