Target limits LGBTQ merch for Pride Month 2024

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Kelley Robinson, president of the LGBTQ advocacy group Human Rights Campaign, said Target’s decision risks alienating LGBTQ individuals and allies at the risk...

The big-box retailer, which faced backlash in 2023, said only some Target stores would carry Pride-themed products this year

A Target spokesperson declined to disclose the number of stores where the merchandise will not be available, but the company said its online shop would offer a full assortment. The moves were first reported by Bloomberg.“Target is committed to supporting the LGBTQIA+ community during Pride Month and year-round,” Target said in an emailed statement.

Minneapolis-based Target and other retailers, such as Walmart and H&M, expanded their Pride Month offerings a decade ago or longer. But transgender rights, including to gender-affirming health care and sports participation, have become politicized social issues, prompting lawmakers in some states to try to reverse activists’ previous gains.

 

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