-- When President Joe Biden returned to the White House after delivering his State of the Union address, 23-year-old TikTok influencer Awa Sanneh joined roaring cheers alongside administration staffers gathered on the mansion’s back porch.The Long, Slow Death of Urban Nightlife
None of the influencers who spoke to Bloomberg News said Biden had lost their vote. However, the new law is likely to turn off younger voters, who've propelled the app to mainstream relevance and are key to Democratic electoral wins. Many are already unenthusiastic about Biden’s reelection.
The campaign’s partnerships with popular creators are all the more important since TikTok prohibits political advertising. Organizing multiple people to push positive content beats Biden’s presence alone on the app, according to a person with knowledge of the strategy. “Even though the algorithm isn't showing me any kind of pro-Biden content or anything like that, whenever I do those videos, I get a lot of ‘Thank you for this,'" she added.There is no clear evidence TikTok’s algorithm has a particular political bent, according to Neta Kligler-Vilenchik, a Hebrew University of Jerusalem assistant communication professor.
Before Biden’s Radio City Music Hall fundraiser in March, which featured comedian Stephen Colbert and former Presidents Bill Clinton and Barack Obama, some TikTok creators joined a roundtable with campaign staffers about digital strategy, where Biden stopped by to speak with them, one influencer recapped in a video.Finnegan Biden, Biden's granddaughter, also hosted a happy hour for creators at nearby Pebble Bar before the fundraiser.
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