Will Congress’ TikTok divestment bill upend Biden’s digital campaign strategy?

is primed to pass a bill that will require TikTok, the immensely popular, Chinese-owned social media platform, to sell to an American company within one year or risk being banned in the United States.reelection campaign has made the app, which boasts more than 170 million American users, a critical part of its digital messaging strategy specifically aimed at winning over voters under 25.

Still, the Biden campaign’s use of the app raised questions about both the president’s actual views on the national security concerns surrounding the app and its future in the United States. Those tactics do include engaging with younger voters on TikTok specifically, but also targeting other demographics in every corner of the digital space.

“What we have to do is very different than what Trump has to do because what we have to do is we have to get the people who voted for us last time to just come back and show up for us,” that person continued. “When we look at the digital operation, it is not just TikTok, it’s not just Instagram, it’s not just digital ads.

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