Google Tests Removing California News Websites from Search Results

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Google has started removing California news websites from search results as a test, in response to a potential law that would require the company to pay media companies for linking to their content. The company has also announced a pause in new investments in the California news industry.

SACRAMENTO, Calif. — Google on Friday began removing California news websites from some people's search results, a test that acted as a threat should the state Legislature pass a law requiring the search giant to pay media companies for linking to their content.on Friday, calling it a "short-term test for a small percentage of users ... to measure the impact of the legislation on our product experience.

Supporters said the legislation would help level the playing field between news publishers and large digital platforms and provide a “lifeline” to local news organizations, which rely heavily on Google's search engine to distribute its content in the digital era. While Google's search engine has become the hub of a digital advertisement empire that generates more than $200 billion annually, news publishers saw their advertising revenues nosedive significantly in the last few decades.

“This traffic in turn helps publishers make money by showing ads or attracting new subscribers,” he said, adding that it's estimated that each click on a link from Google is worth 5 cents to 7 cents to a news website. The political wrangling over Google’s dominant search engine can throttle access to various news sources comes against the backdrop of legal trouble that could culminate in decisions that undercut the company’s internet empire.

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