Country music star Luke Bryan speaks during a bill signing ceremony with Gov. Bill, right, on Thursday, March 21, 2024, in Nashville, Tenn. The legislation is designed to protect songwriters, performers and other music industry professionals against the potential dangers of artificial intelligence. The signing took place in Robert's Western World, an historic honky tonk in downtown Nashville. – Tennessee Gov.
The law also creates a new civil action where people can be held liable if they publish or perform an individual's voice without permission, as well as use a technology to produce an artist's name, photographs, voice or likeness without the proper authorization. “Stuff comes in on my phone and I can't tell it's not me,” said country star Luke Bryan. “It's a real deal now and hopefully this will curb it and slow it down.”
Naming the newly enacted statute after Elvis Presley wasn't just a nod to one of the state's most iconic residents.