The category of “clean” beauty has gone mainstream. Farmacy, Indie Lee, Drunk Elephant and Tata Harper are just some of the clean indie beauty brands that have tackled how to source and manufacture makeup with all-natural ingredients. But not as much attention has been paid to the brushes used to apply cosmetics.
Before launching Anisa in 1992, Kaicker worked for her mother’s $100 million import-export business in Georgia, which introduced her to beauty manufacturers, the majority of them men who she felt were not aware of the purpose of each brush in a woman’s beauty routine. “There are a lot of brushes on the market, but many of us forget that a brush . . . touches your face every day in an intimate way,” Kaicker says.
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