This momentum is creating a new micro-economy – Matildas merchandise outsells the Socceroos’ two to one – and its stars are in demand from big overseas clubs and brands.
The challenge is to make sure this popularity endures so that women’s sport can finally be as bankable as men’s. Captain Sam Kerr’s legal case is a reminder there will be tests along the way., reporter Zoe Samios on why Australia’s favourite sporting team is no longer male, whether it will lead to lasting change and what impact Kerr’s legal troubles will have on the momentum.
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