Pro Sports Has a Piracy Problem

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Piracy poses a growing challenge to all sorts of digital media and entertainment companies, but it’s particularly acute for companies that own the rights to sports broadcasts, because efforts to shut down pirated broadcasts often take longer than the broadcasts actually last.

New research suggests, however, that there are effective ways to discourage the use of pirated broadcasts and boost payment for legal ones.While many people watch the Super Bowl and NFL games legally each year, through cable subscriptions, local television, or NFL Sunday Ticket, a growing number of people are using another method: illegally pirated live streams.

Most other live sports matches are made available through illegal streams.is an associate professor of economics and management science at Chapman University. He is the co-founder and organizer of the Entertainment Analytics Conference, which annually brings together the top academic and industry data scientists focused on the entertainment ecosystem.is the J. Erik Jonsson professor of information technology and marketing at Carnegie Mellon’s Heinz College and Tepper School of Business.

 

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