The NSW Minerals Council advertisement spruiks the rehabilitation of mining sites, but the works are a legal requirement under NSW law. NSW Minerals Council says campaign aims to educate the public – but its claims of responsible, low-emissions coalmining don’t stack up, we mine responsibly. For today and tomorrow,” comes the proud declaration at the end of an ad from the state’s mining lobby.
The advertisement from the NSW Minerals Council, seen on streaming services including SBS, features four people wearing the logos of the majority Chinese-owned company Yancoal.’s focus is on rehabilitation of mining sites and shows areas regenerated after mining “for bushland and cattle grazing”, with cows mooching through long gras