Did you know that Google pays Apple billions of dollars every year to remain the default search engine on your iPhone? Google revealed in court recently it paid $26.3 billion overall in 2021 to be the default search engine across various services. Google didn't specify who got what, but the majority of it likely went to Apple.
However, Apple also benefits from Google’s payments, which account for about 12% of its total revenue. Apple uses this money to invest in its products, services and research and development, which help it maintain its competitive edge and customer loyalty. Therefore, Google and Apple have a symbiotic relationship where they both benefit from each other’s strengths and weaknesses.
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