Nine retains English Ashes contests until 2031 in new deal

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The 2027 and 2031 contests between England and Australia will remain on Nine, which will pay north of $40 million for the rights.

The Ashes broadcast will remain split between two networks until at least 2031 after Nine Entertainment secured the rights to the next two tests in England.

The deal ends Seven West Media’s efforts to bring the entirety of the Ashes onto its free-to-air network. The England and Wales Cricket BoardMitch Marsh batting in the fourth test at Old Trafford in Manchester, England, in July.and has held the rights to the England-based half of the series for years. The ECB and Nine declined to comment. Foxtel said it did not comment on ongoing negotiations.

visited Australia to watch the NRL and AFL grand finals in early October while meeting media executives to discuss the English Ashes seriesEven with the time difference, the Ashes rights are valuable for a broadcaster because it is immensely popular and runs in prime time in Australia.

 

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