Battle of Supremes: How 'legal fakes' are challenging a $1B brand

which featured a shop full of Supreme-esque merchandise branded with phrases like"Don't be a jerk" and"Want it. Buy it. Forget it."In 2017, the company was busy defending itself from more than just mockery. Supreme is now one of the most counterfeited brands in the world and its fakes are among theThe case of Supreme Italia, however, is more complex, with the brand often referred to as what trademark lawyers call a"legal fake.

Casucci instead draws a parallel between Supreme Italia's actions and cybersquatting, the practice of registering domain names similar or identical to popular brand names, with the intent of later selling them at a profit."It's a phenomenon that was highly criticized 20 years ago and now it's clearly an evident abuse," he said.

, which had registered and licensed the trademark in Italy and other countries. IBF is essentially the business behind the Supreme Italia brand and its ramifications.in Chapter 4's favor twice, in January and April 2017, issuing an injunction that made Supreme Italia's operations in Italy effectively illegal. A definitive ruling could take years to emerge, however. Supreme Italia's lawyers have already appealed once and they plan to appeal again.

In hindsight, they shouldve seen this coming. Their products are basically basic things with their logo stamped on them, and the price tripled or quadroupled.

意大利Supreme 和中国乔丹。

Eles não ingênuos demais...

Oh well they used hip hop culture to rise...easy fall...

And this story pops up again. And I've still not a bloody clue what 'Supreme' is. SoMuchWinning

They sell cheap clothes and accessories with a logo slapped on it. Their product is SUPREMELY easy to imitate

StopIslamicSupremacy

Zzzz We want to see more anti-Trump Propaganda!

Law Law Latest News, Law Law Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Uber to pay $20 million to settle long-running legal battle with driversUber Technologies Inc has agreed to pay $20 million to settle a lawsuit brought ... Good thing they didn’t decide to settle at 9pm on a Saturday or they would had to pay $86 million. Do i get paid out if i drove around march of 2017?
Source: Reuters - 🏆 2. / 97 Read more »

Uber is paying $20 million to end a six-year legal battle with driversEnding long-running legal battles will be key as the ride-hailing giant races towards an IPO this year.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Legal battle between Michael Flynn and his former business partner heats upLawyers for former national security adviser Michael Flynn are fighting an effort by his former business partner to subpoena records of legal advice Flynn received as his foreign lobbying work came under federal investigation What happened to Flynn was a travesty. The fact that this country bends over backwards to be fair to foreign terrorists, but is gleeful when American citizens are denied their rights by our special council is very telling. Flynn's going free, as his former partners will still be sweatin' it out. Is the United States in an abject state of unrecoverable incompetence and corruption?
Source: politico - 🏆 381. / 59 Read more »