Despite a major setback this week, Gregory Gregory, the co-owner of Gregory’s Bar & Restaurant, isn’t giving up his fight with Taco Bell over the “Taco Tuesday” trademark in New Jersey.After a months-long battle with a Jersey Shore bar and restaurant over the trademark for Taco Tuesday, fast food giant Taco Bell said in a press release that the trademark to the name had been relinquished.
"When we set out to free Taco Tuesday, we did it for all who make, sell, eat and celebrate tacos,” said Taco Bell Chief Global Brand and Strategy Officer and incoming Chief Executive Officer, Sean Tresvant. “Taco Bell wants everyone to have the opportunity to celebrate Taco Tuesday."It stems from the fight that Gregory Gregory, the owner of Gregory’s Bar and Restaurant in Somers Point, held over the name to the weekly celebration of Mexican food.
And there were plenty of battles. Even NBA star LeBron James – whose Taco Tuesday celebrations became a viral sensation on social media – previously got in on the action, filing unsuccessfully for his own Taco Tuesday trademark.The disputes culminated with Taco Bell filing with U.S. trademark regulators in May 2023 to get Taco John’s and Gregory's Restaurant & Bar to abandon their trademarks, saying the term had become too widely used to belong to any one person or business.
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