The Miami-based investment firm is currently going through the process of obtaining regulatory approval for the deal to acquire the entirety of current Toffees owner Farhad Moshiri’s 94.1% shareholding in the club, with the Premier League, Football Association and Financial Conduct Authority all needing to be satisfied that 777 Partners would be appropriate owners of the club, and have the necessary funds to complete the deal and a workable business plan moving forward.
The reasons for the Premier League’s continued rise are largely due to the sheer size of the broadcast deals that it has been able to negotiate both domestically and internationally, something that has come about through a remarkably successful push over the past decade or so to make the competition truly global, leveraging the size of the major clubs that reside in it and the fan bases that they have across the world.
The extra security that is provided by growing media rights revenues in a market that is experiencing growth while its competitors across Europe see decline, will, in turn, see valuations for clubs increase. The trend for valuations growing year on year has seen plenty of investment interest, particularly from North American investment firms and private equity, where the value proposition is realised.
In France, 777 Partners have a controlling interest in Red Star FC, a side playing in the Championnat National, the third tier of the French football pyramid. On Monday it was announced that DAZN and Sky would keep the rights to screen live Serie A matches in Italy for the next five seasons after Italian clubs approved bids worth at least €4.5bn , league officials said. After four months of negotiations, the Serie A clubs had met in Milan to review final offers tabled, which amounted to around €900m per year until the end of the 2028/2029 season.
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