While Google’s search engine has for years been the default on Apple’s devices, newly unsealed court testimonies reveal that Apple held talks with both Microsoft and DuckDuckGo to use their search engines across Apple devices, and in Microsoft’s case even potentially buying Bing, The Washington Post and Bloomberg report. The potential of a Microsoft deal also served as a useful bargaining chip for Apple when negotiating its lucrative search deal with Google.
Apple has used Bing as the default search service for some of its products in the past , but it ultimately decided to stick with Google in a deal estimated to be worth around $19 billion to Apple annually. Although Apple appeared to be considering a deal with Microsoft, one internal Apple email surfaced as part of the trial suggests the company was — at least partially — using Bing as a negotiating tactic to extract more money from Google.
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