Chief Executive Officer of Microsoft Corporation Satya Nadella arrives to testify at the northern district of California during a trial as US Federal Trade Commission seeks to stop Microsoft deal to buy Activision Blizzard, in Downtown San Francisco, California, on Jun 28, 2023.
The clout in search makes Google a heavy hitter in the lucrative advertising market, boosting its profits. "When I am meeting with publishers now, they say Google's going to write this check and it's exclusive and you have to match it," he said.Nadella also testified that Microsoft had sought to make its Bing search engine the default on Apple smartphones but was rebuffed.
Schmidtlein also said Microsoft's success in becoming the default - on some Verizon phones in 2008, and BlackBerry and Nokia in 2011 - ended with the same result: users bypassed Bing and did the vast majority of their searches on Google.
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