Last week, Illinois officially passed the nation’s first legislation to ensure that child influencers are compensated for their work on social media, the Illinois law will “entitle influencers under the age of 16 to a percentage of earnings based on how often they appear on video blogs or online content that generates at least 10 cents per view.”
Vloggers would be responsible for maintaining records of children’s appearances and must set aside gross earnings for the child in a trust account which they can access when they turn 18 years old. If not, the child can sue.reports that this legislation was first championed by Shreya Nallamothu, who at 15 years old found herself concerned about protecting kids from finding stardom online. She contacted State Senator David Koehler Peoria with her idea, and he later proposed the legislation.
“The rise of social media has given children new opportunities to earn a profit,” Senator David Koehler writes in a press release after the bill was signed on Friday.
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New Illinois law will allow child influencers to sue if earnings aren't set asideIllinois is the first state in the U.S. to ensure child social media influencers are compensated for their work. That’s according to Sen. David Koehler, of Peoria, who sponsored the bill signed into law Friday that will go into effect on July 1, 2024. Besides coordinated dances and funny toddler comments, family vlogs nowadays may share intimate details of their children’s lives for countless strangers to view. Brand deals featuring the internet’s darlings can reap tens of thousands of dollars per video. But so far there are minimal regulations for the “sharenthood” industry, which experts say can cause serious harm to children.
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