To qualify, the content must be created in Illinois, and kids would have to be featured in at least 30% of the content in a 30-day period.
Children"deserve to be shielded from parents who would attempt to take advantage of their child’s talents and use them for their own financial gain,” said Alex Gough, a spokesperson for Illinois Gov. J.B. Pritzker, after the governor signed the legislation. "I realised that there’s a lot of exploitation that can happen within the world of ‘kidfluencing,’” said Nallamothu, now 16."And I realised that there was absolutely zero legislation in place to protect them.”
Lawmakers in Illinois, where Democrats hold a supermajority, passed the bill in May with bipartisan support.
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