Craig WisemanThe Big Loud Shirt catalog comprises more than 1,200 songs recorded by artists including Blake Shelton, Dierks Bentley, Carrie Underwood, Faith Hill, Luke Bryan and Tim McGraw. The majority date prior to 2015, with 75% of them at least seven years old.According to a press release announcing the deal, streaming income generated from Big Loud Shirt’s catalog increased approximately 200% from 2017 to 2021.
The deal brings new rights into Round Hill’s portfolio and expands its existing interests in songs including McGraw’s “Live Like You Were Dying” , Underwood’s “Before He Cheats” and “Blown Away” and Strait’s “I Saw God Today.” According to a release, this acquisition also increases Round Hill’s exposure to the country music market, which as of December 31, 2022, comprised 11% of their portfolio.said in a statement, “Craig Wiseman and his publishing company, Big Loud Shirt, have produced some of the highest profile, most recognizable and enduring country music hits of the last three decades, bringing them firmly in line with the song profile of the Company’s portfolio.
Wiseman added, “I have known and been working with Round Hill for a decade and I’m thrilled to be expanding our relationship by sharing these incredible pieces of art with them. I know they will manage these songs carefully and effectively, identifying creative opportunities to bring them to new audiences worldwide.”